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The Annual Alexander James Black History Month Release at The Embassy

The Embassy welcomed a full house for the annual Alexander James Black History Month bottle release, and the evening delivered on every level. From the moment guests arrived, the lounge carried an unmistakable energy of celebration and distinction. The limited edition bottle design stood prominently displayed, symbolizing heritage, craftsmanship, and culture. Conversations flowed effortlessly as glasses were raised in recognition of excellence and legacy. It was not just a tasting; it was a moment that felt intentional and elevated.


Smiling man behind a bar with four whiskey bottles in the foreground. Shelves with more bottles in the blurred background. Warm lighting.

Jesse guided guests through a curated tasting of his full bourbon lineup, offering insight into each expression’s character and complexity. Every pour was intentionally paired with select Embassy cigar blends, showcasing how flavor notes can complement and enhance one another. Guests experienced the richness of caramel and oak alongside nuanced spice and subtle sweetness from the cigars. The pairing experience deepened appreciation for both the spirit and the smoke. By the final tasting, attendees understood not just how bourbon pairs with cigars, but why it matters.


A bottle of Alexander James Rye Whiskey on a marble counter, with blurred warm lights and a TV in the background, creating a cozy mood.

The limited edition Black History Month bottles drew immediate attention throughout the evening. Guests were eager to secure a piece of the commemorative release, recognizing both its collector value and its craftsmanship. The striking design added a bold visual presence to the bar and to guests’ personal collections. Bottle sales reflected the excitement, reinforcing the demand for this annual release. It was clear that this expression resonates deeply with The Embassy community.


As anticipated, the Friday evening event attracted a vibrant and well-dressed crowd. Jesse once again demonstrated his ability to draw loyal supporters and new guests alike. The lounge remained energized throughout the night, with conversations, pairings, and purchases happening simultaneously. Strong bottle sales confirmed the commercial success of the event. Beyond revenue, the atmosphere reinforced The Embassy’s position as a destination for refined experiences.


Four bottles of Alexander James whiskey on a counter, labeled Barrel Proof and Rye, against a blurred background, creating a warm, inviting mood.

The Alexander James Black History Month release once again proved why this annual event holds significance within The Embassy calendar. It brought together culture, craftsmanship, and community in a way that felt both celebratory and intentional. Guests left with bottles in hand, cigars enjoyed, and memories created within our walls. The evening embodied what The Embassy strives to curate: meaningful luxury experiences rooted in excellence. We look forward to continuing this tradition and raising the standard even higher next year.


Man in hat talks at a bar with whiskey bottles, lit candles, and a TV showing a sports bracket. Bar setting with a focused mood.

The Embassy is a 21+ establishment. All guests must be 21 years of age or older to enter and to purchase cigars or alcoholic beverages. Valid government-issued identification is required.



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